Welcome to the online press kit for Humane Society Silicon Valley
A Leader in Animal Welfare
Compassion, Community and Service:
Enhancing animal and human lives in Silicon Valley
Humane Society Silicon Valley (HSSV) has been serving people and pets for over 80 years. Having facilitated more than half a million animal adoptions into permanent, loving homes, HSSV is leading the charge for animal welfare through their creative marketing techniques, community education programs and effective homeless animal prevention strategies.
HSSV has made a commitment to become America’s first shelter to meet the standard-of-care guidelines put forth by the Association of Shelter Veterinarians—a goal they anticipate reaching in the summer of 2017. They also opened the country’s first Animal Community Center in 2009—a place where people can come together to learn about, engage with and celebrate animals. More recently, premier animal-welfare endowment group Maddie’s Fund granted Humane Society Silicon Valley and its President, Carol Novello, their newly created Maddie Hero Award, recognizing Carol and HSSV as innovative leaders in animal rescue.
A driving force in the communications and marketing of homeless animals and animal rescue, HSSV uses outside-the-box marketing techniques to showcase shelter-animal personalities, leveraging both individual pets and the shelter’s work at large. For example, their “Eddie the Terrible” campaign took a satirical approach to finding Eddie the Chihuahua a home. Eddie’s “terribleness” reached more than 5 million viewers when Good Morning America and Inside Edition picked up his story. Due to the “creative, innovative and counterintuitive tactics executed on behalf of all animals in Eddie’s position,” HSSV and “Eddie the Terrible” earned a Shorty Award for Best Social Good Campaign, beating out heavy hitters like AT&T and Jet Blue.
Another noteworthy example is the shelter’s “Meet the Chunknuggets” campaign, which earned a Communicator Award from the Academy of Interactive & Visual Arts. This social media campaign showed foster puppies growing up, week by week. The campaign culminated in a video that showed the impact fostering homeless animals has, not only on the animals, but also on the people who take them into their homes.
Humane Society Silicon Valley also launched the Mutual Rescue initiative in early 2016. Mutual Rescue is an inspiring new national effort highlighting the life-changing power of human-animal relationships through an ongoing series of short films.
The Importance of Shelter Medicine
Shelter medicine is a new, specialized field within veterinary medicine that is focused on the care of homeless animals. Only a handful of veterinarians have completed residency programs in this area, and one such vet, Dr. Cristie Kamiya [say Kuh-ME-Uh], serves as Chief of Shelter Medicine at HSSV.
Managing the care of homeless animals in shelters is unique compared to managing care for animals in privately owned veterinary practices. Shelter medicine has emerged as a specialty in the veterinary field in order to elevate and promote a better quality of life for shelter animals, increasing shelters’ capabilities to save more lives more efficiently. Humane Society Silicon Valley believes shelter medicine is an integral part of the highest standard of shelter care, which is why the organization has prioritized its inclusion in their programs.
Innovative Animal-Care Services
With the goal of finding a home for every pet in Silicon Valley, HSSV delivers a broad range of services to the public. These services include:
* Pet Adoptions
* Low-Cost and No-Cost Spay/Neuter Services
* Owner Surrender Services
* Volunteer Programs for Individuals and Corporations
* Grooming Services
* Dog Park Membership
* Low-Cost Microchips and Vaccinations
* Pet Supply Store
* Training Classes for Dogs
* Humane Education Programs for Children and Teens
Painting a Better Future for Homeless Animals
HSSV takes a holistic approach to solving the homeless-pet problem using a multi-tiered approach of five distinct initiatives made possible by the generosity of their donors:
1. Preventing unwanted births
2. Treating and rehabilitating animals
3. Finding homes for animals
4. Helping people to keep their pets
5. Educating youth and community members
Download a One Pager for Humane Society Silicon Valley.
PRESS RELEASE (July 01, 2016): Humane Society Silicon Valley Acclaimed as Innovator in Animal Welfare
To learn more, visit www.HSSV.org and subscribe to the Humane Society Silicon Valley YouTube channel.